With India-based Interactive Marketing entering its third decade as experts in Customer Relationship Management, the company relies on Lark for all of their communication and collaboration needs.

The Summary

For the last two decades, Interactive Marketing has been enabling businesses with solutions in technology, finance and HR.

The company needed a tool that would enable them to communicate better, carry out internal business operations among teams spread across various parts of India smoothly, thus helping them increase efficiency and bring business goals to fruition.

The Challenge

Interactive required an application that could help them enhance internal collaboration across geographical boundaries and manage daily business operations like approvals and onboardings.

As a company that had previously used DingTalk, Interactive needed a comprehensive solution to not only help them manage all of their internal communication, but also help carry out external business processes like getting confidential data across to clients securely.

The Lark Advantage

• For Interactive Marketing, Lark's robust communication modules like Messenger meant easier communication across geographical boundaries.
• Video Conferencing, Lark Docs and Lark Drive proved to be an easy and secure process of getting marketing collateral across to employees and clients, making internal and external communication more efficient.
• Automating the attendance of field employees through the Attendance app made it easier for team leads to track their employees.
• Creating and automating approval processes like purchase and payment requests also helped make it a less time- consuming process. Lark has also helped them automate employee onboarding process.

The Result

• Since moving to Lark’s ecosystem of apps and communication modules, the company has been able to create a seamless collaborative experience for its growing teams.
• Lark has enabled them to streamline all of their internal as well external communication and daily business operational processes.
• Lark's open platform tools allowed the company to integrate third party apps and systems to help speed up their product offerings.