If you’re running a business and want to scale effectively, having the right tools - such as sales CRM software - can make all the difference.
What does sales CRM software do? It streamlines processes, manages customer relationships, and boosts productivity. Whether you're managing leads or analyzing sales performance, CRM software is your go-to companion for growth.
With so many options out there, finding the right sales CRM software can be overwhelming. That’s why we’ve compiled a list of the 10 best sales CRM software for 2025, tailored to different business needs. But first, let’s cover the basics.
What Is Sales CRM Software Used For?
CRM stands for Customer Relationship Management, but what does that actually involve? Simply put, sales CRM software helps businesses manage interactions with customers, from tracking leads to automating sales tasks.
Here’s a breakdown of what sales CRM software does:
Organizing Customer Data
CRM systems consolidate all customer details, including contact information, communication history, and transaction records, into a single database. This provides teams with a clear, up-to-date view of each customer, helping businesses deliver personalized experiences and make informed decisions.
Streamlining Sales Processes
CRMs track leads, deals, and follow-ups, allowing sales teams to manage their pipelines more effectively. Automated reminders and task management help sales professionals stay on top of important activities, reducing the risk of missing opportunities and increasing conversion rates.
Improving Team Collaboration
With a shared sales CRM, team members from different departments (sales, marketing, and customer support) can collaborate effortlessly. They can access the same customer data, ensuring consistency in communication and avoiding duplicating efforts, which ultimately leads to better customer experiences.
Boosting Productivity
By automating routine tasks like data entry, email follow-ups, and report generation, sales CRM software frees up valuable time for employees to focus on higher-value activities, such as building relationships with customers or strategizing new growth initiatives.
Who Should Use Sales CRM Software?
Now that you have a better picture of what sales CRM software does, you might be wondering… who can benefit from using sales CRM software?
CRM software is not limited to sales teams; it is a versatile tool used across various departments to improve customer interactions, streamline processes, and enhance overall business efficiency. Here are some examples of how different users can utilize sales CRM software:
Sales Managers
CRM software helps sales managers track the performance of their team, monitor individual sales reps' progress, and identify bottlenecks in the sales pipeline. It allows them to make data-driven decisions to optimize strategies and improve overall sales performance.
Marketing Professionals
CRM tools help marketing teams segment customers based on various criteria such as demographics or buying behaviors, enabling them to create targeted campaigns. With integrated marketing automation features, they can track the effectiveness of their campaigns and adjust strategies in real-time.
Small and Medium Business (SMB) Owners
For SMB owners, sales CRM software provides an affordable and scalable way to manage customer relationships as the business grows. They can use CRM systems to track leads, monitor customer interactions, and gain insights into their sales and marketing efforts, all from a single platform.
What to Look For in Sales CRM Software
When selecting a sales CRM software for your business, it's important to consider several key factors to ensure you choose the best solution for your needs. Keep these factors in mind during your evaluation:
Ease of Use: Sales CRM software should be intuitive and user-friendly, allowing your team to get up to speed quickly with minimal training. A clean, simple interface ensures that all users, regardless of technical expertise, can use the platform efficiently. This leads to faster adoption and fewer operational disruptions.
Customization Options: Every business has unique processes, so it’s essential to choose a sales CRM software that can be customized to fit your specific needs. Look for features that allow you to tweak workflows, fields, dashboards, and reports to suit your company’s operations. Customization ensures that the CRM aligns with your existing practices, saving time and effort on unnecessary adjustments.
Scalability: Your sales CRM software should be able to grow with your business. It should support an increasing number of users, customers, and data without compromising performance. Scalability is vital if you plan to expand or add new features, as it helps ensure that your CRM can continue to meet your needs as your business evolves.
Integration Capabilities: A good sales CRM software should seamlessly integrate with the tools you’re already using, such as your marketing platforms, or accounting software. This eliminates the need for manual data entry and ensures your team works in a cohesive, connected environment. Integration saves time and prevents errors from syncing data across platforms.
Pricing Transparency: It’s important to choose a sales CRM software that fits your budget, with clear pricing and no hidden costs. Some CRMs may offer a free version or affordable entry-level plans, but make sure to evaluate the long-term costs as you scale. Transparent pricing helps you avoid unexpected charges and select a plan that fits your business needs.
Support and Training: Even the best sales CRM software can be difficult to use without proper training and support. Look for vendors that offer reliable customer service, comprehensive onboarding resources, and ongoing support options. Having access to training materials and a responsive support team can ensure your team successfully adopts the software and makes the most of its features.
Top 10 Sales CRM Software in 2025
In 2025, the best CRM tools offer a blend of powerful features, flexibility, and ease of use to help sales teams streamline operations, increase efficiency, and boost customer satisfaction.
Here are the top 10 sales CRM software that we’ve shortlisted for 2025:
1. Lark
Lark is an all-in-one app that offers a suite of integrated tools designed to streamline communication, collaboration, and productivity within teams.
Among its many features is Base, a versatile no-code data management platform. This platform allows businesses to create and customize their own sales CRM software tailored to their needs, using a rich set of tools to organize, visualize, and present data in various formats.
Image source: Lark
Key Features
Lark’s Base feature is highly adaptable and provides a range of features that make it ideal for businesses looking to streamline their workflows.
As a no-code platform, Base enables users to build a sales CRM software without needing technical expertise. This flexibility is one of its standout features, as businesses can customize it to fit their specific requirements, from managing leads to tracking client interactions.
For example, businesses can design a lead management system that tracks the entire lifecycle of a lead, from initial contact to conversion. Sales teams can assign leads to different team members, and visualize progress in different views and using customizable charts.
In addition to viewing deals by sales rep in Kanban view (pictured above), businesses can also sort deals by priorities in table view…
Or by stages of the sales cycle:
One useful feature is the ability to link opportunities to visit records, which automatically calculates the number of days since the last follow-up:
When the time exceeds a set threshold, reminders are sent to both the assigned sales rep and their manager, so that they can follow up accordingly. This means that sales reps no longer need to manually track follow-up dates; instead, the system automatically prompts them when it's time to reach out.
In addition to being highly customizable, Base works seamlessly with other Lark features to streamline business processes. For example:
Lark Docs: Base can be used in conjunction with Lark Docs to store and manage important documents related to leads or clients, ensuring that all relevant information is easily accessible within the same platform.
Lark Calendar: Lark Calendar can be synced with Base to automatically schedule meetings and follow-ups based on client interactions.
Lark Messenger: By using Base with Lark Messenger, team members can communicate and collaborate in real time about specific leads or client queries. This ensures that relevant conversations are linked directly to client data, enabling teams to resolve issues quickly and stay aligned on next steps.
Limitations
While Lark is highly versatile and collaborative, it may lack the third-party integrations found in dedicated standalone CRM solutions.
Price
Lark has a free plan that costs $0 to use for up to 50 users. There are also paid plans starting at US$12/user/month.
Reviews
Lark has earned an impressive 4.5 out of 5 stars on G2, with many users highlighting the versatility of its Base feature.
Beyond Base, users appreciate the platform's integration of communication and productivity tools, including video meetings, chat, email, and cloud storage, which improve team collaboration and overall efficiency. Some users also praise the clean user interface and easy setup process.
Best For
Lark is ideal for teams and businesses that prioritize flexibility and collaboration, as well as teams on a tight budget.
2. Keap CRM
Keap (formerly known as Infusionsoft) combines both marketing automation and CRM tools, making it a strong choice for teams that need to streamline both functions.
Image source: Keap
Key Features
Keap automates repetitive tasks like follow-up emails and appointment scheduling. It also offers contact segmentation, pipeline management, and marketing tools that are easy to set up and use, helping teams stay organized and efficient.
Limitations
Keap is significantly more expensive than the industry standard. Unlike other platforms that offer tiered pricing, Keap provides only one plan, meaning you must pay for the full set of features even if you don’t need them.
Price
Keap’s price starts at US$249/month for two users and up to 1,500 contacts, with the price increasing as you add more users or contacts. Unlike many competitors, Keap doesn’t offer basic or advanced plans - they only offer a single, all-inclusive option.
Reviews
Users praise its automation capabilities but often express concern over the high cost and lack of pricing flexibility.
Best For
Businesses willing to invest in a premium CRM with integrated sales and marketing tools.
3. Salesforce Starter
Salesforce is a household name in CRM, and the Starter plan makes its enterprise-level capabilities accessible to smaller businesses.
Image source: Salesforce
Key Features
Salesforce Starter plan includes AI-powered insights, customizable dashboards, and an impressive array of integrations with other business tools. Its scalability supports businesses as they expand, making it a practical choice for growing teams.
Limitations
Its complex setup process and pricing can be intimidating for first-time users.
Price
Salesforce Starter’s price starts at US$25/user/month.
Reviews
Salesforce Starter is highly rated for its powerful features, but often critiqued for being overly complex for smaller teams.
Best For
Businesses that need a scalable solution with advanced features.
4. Zoho CRM
Zoho CRM is a robust, cloud-based solution that’s part of the broader Zoho ecosystem. It’s designed to help businesses of all sizes manage customer relationships effectively.
Image source: Zoho
Key Features
Zoho CRM offers sales automation, AI-powered insights (via Zia), and lead management tools. It integrates seamlessly with other Zoho apps, as well as popular platforms like Slack and Microsoft Teams. You can customize dashboards, workflows, and even modules to fit your business needs.
Limitations
Some users find the interface overwhelming due to the sheer number of features. Additionally, customer support response times have been criticized as being slow.
Price
Zoho CRM’s price starts at US$14/user/month.
Reviews
Zoho CRM is praised for its value for money and feature set, but users sometimes struggle with its complexity.
Best For
Businesses seeking an affordable, all-in-one CRM solution with extensive customization.
5. SugarCRM
SugarCRM is designed for teams that want a flexible CRM to streamline sales, marketing, and customer support processes. Its highly customizable platform allows businesses to tailor workflows and manage leads, contacts, and opportunities more efficiently.
Image source: SugarCRM
Key Features
SugarCRM provides robust reporting, pipeline management, and marketing automation. The platform stands out for its predictive analytics and detailed customer insights, helping teams close deals faster.
That aside, SugarCRM also offers on-premise deployment for businesses with specific security requirements, giving companies more control over their data. Furthermore, its integration capabilities with third-party tools ensure seamless operation across different platforms.
Limitations
SugarCRM’s interface feels dated compared to modern CRMs, and onboarding can take time.
Price
SugarCRM’s price starts at $19/user/month.
Reviews
Users appreciate SugarCRM’s predictive analytics but wish for a more user-friendly interface.
Best For
Businesses that need advanced analytics and customizable deployment options.
6. Zendesk Sell
Zendesk Sell simplifies sales management with its intuitive design and focus on improving productivity.
Image source: Zendesk
Key Features
Zendesk Sell provides a streamlined sales pipeline, email tracking, and activity management. Its mobile app is particularly well-designed, ensuring sales reps can stay productive on the go. Integration with Zendesk’s customer service tools creates a seamless experience for teams.
Limitations
Zendesk Sell offers a restricted number of pipelines, even at its highest-priced tiers, which may limit the flexibility for managing multiple sales processes simultaneously.
Price
Zendesk Sell’s price starts at US$19/user/month.
Reviews
Users of Zendesk Sell like it for its simplicity and clean interface, but they also mention that it has limited scalability for larger teams.
Best For
Small to mid-sized businesses that need an easy-to-use CRM with mobile-friendly features.
7. HubSpot CRM
HubSpot CRM is a favorite for small businesses and startups, thanks to its free plan and user-friendly design.
Image source: HubSpot
Key Features
HubSpot CRM offers contact management, email tracking, and a visual sales pipeline. It’s free to use for up to two users, with optional upgrades for additional marketing and sales features. The integrations with other HubSpot tools create a powerful ecosystem for growing businesses.
Limitations
The free version lacks some advanced capabilities, and paid plans can become costly as you scale.
Price
HubSpot CRM is free for the basic version; paid plans start at US$12/month.
Reviews
Users love its ease of use and free features, but note that scaling with HubSpot can be pricey.
Best For
Startups and small businesses that want a free, user-friendly CRM.
8. Freshsales and Freshsales Suite
Freshsales and Freshsales Suite are designed to streamline sales processes. They focus on automation and AI-powered insights, helping businesses accelerate their sales cycle.
Image source: Freshworks
Freshsales is aimed at teams looking for an intuitive, easy-to-use CRM that enhances sales efficiency, while Freshsales Suite offers a more comprehensive solution, combining sales automation with marketing features to deliver a unified platform for both sales and customer engagement.
Key Features
Freshsales provides tools like lead scoring, email tracking, and AI-driven insights, which help teams prioritize high-value prospects and close deals faster. Freshsales Suite expands on these capabilities with marketing automation, giving businesses a complete view of their customer journey.
Limitations
Both Freshsales and Freshsales Suite offer only one pipeline on their basic plan, and their features are less advanced compared to other CRM solutions, limiting the flexibility for users who require more robust functionalities.
Price
The price of both tools starts at US$9/user/month.
Reviews
Users appreciate the strong automation capabilities and user-friendly design of Freshsales and Freshsales Suite, but note that integration options could be broader.
Best For
Teams seeking an affordable CRM with options for both standalone sales tools and all-in-one sales and marketing automation.
9. Pipedrive
Pipedrive is a highly visual CRM built for sales teams that want to stay organized and close deals faster.
Image source: Pipedrive
Key Features
Known for its intuitive interface, Pipedrive lets you drag and drop deals across stages in your pipeline. It offers email integration, activity tracking, and customizable fields to fit your sales processes. The AI sales assistant provides actionable insights to improve team performance.
Limitations
Pipedrive lacks some advanced features and customization options compared to other CRM platforms, which may limit its flexibility for more complex business needs. Users may find the available functionality insufficient for highly tailored or intricate workflows.
Price
Pipedrive’s price starts at US$14/user/month.
Reviews
Reviewers like Pipedrive’s user-friendly interface and streamlined processes, but say that it falls short in offering advanced features and customization options.
Best For
Sales teams that prioritize ease of use and deal management.
10. Scoro
Scoro is an all-in-one solution for managing business operations, combining CRM, project management, and billing tools to streamline workflows. It offers a comprehensive platform for teams that need to track sales, manage projects, and handle billing without switching between multiple tools.
Image source: Scoro
Key Features
Scoro provides advanced scheduling, time tracking, and detailed financial reporting, making it ideal for businesses that require an integrated approach to project and sales management. Its CRM features include lead management, sales forecasting, and customizable dashboards, enabling teams to monitor sales pipelines and project progress in one place.
Limitations
The learning curve is steep, and its price might be high for small businesses.
Price
Scoro’s price starts at US$26/user/month.
Reviews
Users value its comprehensive features but note that setup and onboarding can be time-consuming.
Best For
Businesses that need an all-in-one solution for project management and sales.
Finding the Best Sales CRM Software for You
Finding the best sales CRM software for your business doesn’t have to be daunting.
Consider your unique needs, team size, and budget when making a choice. Whether you prioritize automation, analytics, or integration, there’s a CRM on this list to help you achieve your sales goals in 2025.
For small businesses that prioritize cost efficiency and want to maximize their budget, Lark is an excellent choice.
To recap, Lark's Base feature allows you to create a fully customizable sales CRM software that fits your business needs without the hefty price tag typically associated with more traditional CRM tools. This flexibility makes it perfect for small teams looking to streamline their operations, manage leads, and track customer relationships in an intuitive, user-friendly environment.
In addition to Base, Lark comes with a wide range of integrated features that can complement your sales CRM software.
Lark Docs enables easy document sharing and collaboration, which can be crucial for maintaining smooth communication with clients and teammates. Moreover, Base can be synced with Lark Calendar, allowing you to schedule follow-ups and meetings with ease. Meanwhile, Lark Messenger enables real-time communication among your team members, ensuring swift resolutions for client queries and better collaboration on sales projects.
With these powerful, interconnected tools, Lark ensures that your sales CRM software works seamlessly with the rest of your business operations, providing a comprehensive, all-in-one solution that delivers both functionality and cost savings.
