Esports
Lark Gives Mineski Global the Competitive Edge in the Esports Arena
For Mineski Global, Southeast Asia's Premier Esports and GameTertainment company, Lark’s powerful collaboration and communication platform enabled the company to focus on what it does best: unlocking the power of the gamer in all of us.
Reinhard Kolthoff
Head of Quality Management
"At Mineski Global, Lark was a big milestone in our digital transformation process. It's great to have one collaboration platform for all important functions. In particular, the approval application streamlined and enabled us to implement our authorization matrix properly."
Company Profile
At Mineski Global, we aim to gamify the world and bring out the gamer in everyone. We’re known for our original esports leagues, platforms, and content, alongside tours and events throughout Southeast Asia. In everything that we do, we put the gamer at the front and center of our value creation—combining the best of creative, content, engagement, and technology to create unbeatable experiences.
The Challenge
For core business functions, Mineski Global relied on a mix of consumer and business applications for key tasks such as chat, video calling, approval and attendance tracking.
As company started expanding faster, the inefficiencies created by these stand-alone tools started to become a hurdle that the company needed to address.
To that extent, company management were on the search for a solution that not only brought everything under one roof but was modular, scalable and secure.
The Lark Advantage
For Mineski Global, Lark’s powerful single application design, was an immediate advantage as it allowed the team to consolidate all key business communication and collaboration tools onto a single platform.
In particular, the team at Mineski Global were drawn to Lark’s messenger, approval and attendance features, all integrated in one place, streamlining processes such as approvals from 1-2 weeks to less than a week,
Moving away from third-party consumer communication platforms also allowed the team at Mineski Global to better separate the professional from the personal, leading to a better work-life balance.
The Result
Since moving to Lark’s ecosystem of apps and communication modules, the company has been able to create greater value
Processes that used to take weeks now take days
Better work-life balance for employees
Lark is now Mineski Global’s primary business communication and collaboration tool.
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