Challenges faced

As JST ERP expanded its reach, it faced several operational hurdles. With departments working in silos and manual processes slowing down their momentum, JST ERP knew they needed a solution to streamline their workflows and improve collaboration.

With these challenges in mind, JST ERP sought a solution that could streamline their operations, foster collaboration, and enable their teams to focus on driving global e-commerce success.

How Lark transformed operations

Marketing: Streamlining lead tracking & project management

The marketing team faced difficulties managing leads from multiple platforms, including Facebook, their website, and other channels. With each platform requiring separate analytics tools, tracking campaign performance became a time-consuming process. This lack of centralization made it challenging to identify the most effective lead sources and optimize campaigns efficiently.

Solution: By integrating Lark into their workflows, the marketing team transformed their operations:

• Centralized lead data: With Lark Anycross connected to Facebook Lead Ads and website sales pages integrated into Lark Base, all lead data was consolidated into one unified database. This eliminated the need for manual tracking, saving hours of work each week.

• Real-time dashboards: Marketing managers gained access to live dashboards in Lark Base, enabling them to monitor campaign performance in real time. This newfound visibility allows them to quickly identify high-performing channels and make data-driven optimizations.

• Simplified project management: Lark Base allowed the team to track project milestones, timelines, and task updates in one place. Automated notifications through Lark Messenger helped keep campaigns on track, promoting better time management and quicker decision-making.

As the marketing team streamlined lead tracking and campaign management, the sales team also benefited from Lark’s collaboration tools when dealing with leads.

Sales: Using real-time insights & automation

The sales team relied on Microsoft Excel to track performance, which lacked real-time insights and made it difficult to distinguish between online and offline sales. Additionally, assigning and following up on qualified leads was a slow, manual process.

Solution: Lark Base revolutionized the sales process with automation and real-time visibility:

• Automated lead distribution: Qualified leads from the marketing team were automatically assigned to sales reps based on predefined rules. This eliminated manual assignment delays, allowing the sales team to respond faster.

• Real-time sales dashboards: Interactive dashboards provided a clear view of online and offline sales performance. Sales managers could now monitor metrics such as conversion rates, pipeline health, and sales velocity, empowering them to make informed decisions.

While the sales team gained real-time insights into their pipeline, the customer service team saw a similar transformation when tracking leads.

Customer Service: Tracking leads and client interactions

The customer service team struggled with tracking follow-ups, lead statuses, and renewals. This lack of visibility led to missed opportunities to engage proactively with clients.

Solution: Lark Base streamlined client management processes, enabling the team to:

• Track lead response times: Customer service agents could now monitor follow-up times, ensuring timely responses and preventing leads from slipping through the cracks.

• Monitor lead and renewal statuses: With clear visibility into the customer lifecycle, the team could proactively manage renewals and strengthen client relationships.

Simultaneously, HR was tackling its own set of challenges, digitizing leave requests and recruitment processes.

HR: Turning attendance and recruitment systems digital

HR operations were heavily reliant on manual processes, with leave requests handled via email and candidate tracking done independently by recruiters. This system led to lost documents and delayed approvals.

Solution: Lark Attendance and Lark Base brought efficiency and organization to HR processes:

• Digitized attendance: Employees could clock in and out using Lark Attendance on their mobile devices, enabling HR teams to record and collect attendance data. This also streamlined overtime management, simplified out-of-office coordination, and improved the overall tracking of employee attendance.

• Automated leave requests: Employees could submit leave requests directly in Lark Attendance and view their leave balances in real time. This automation saved HR hours of manual work each month.

• Digitized recruitment: Lark Base provided a centralized platform for managing headcount requests, reviewing candidate profiles, and tracking progress through the hiring funnel. This ensured a smoother, more transparent recruitment process.

While operational departments were becoming more efficient, internal communication was also key to keeping the whole company in sync.

Internal Communication: Creating a hub for employee engagement

Company announcements were previously sent via email, with no way to track who had seen them. As a result, important updates often went unnoticed, limiting employee engagement.

Solution: Lark Workplace became the central hub for internal communication:

• One-stop access to updates: Employees could access company announcements, updates, and essential tools in a single portal, eliminating the need to sift through lengthy email threads.

• Trackable visibility: Lark Workplace provided insights into who had read announcements, ensuring that critical updates reached everyone and fostering a culture of transparency and engagement.

These changes didn’t happen in isolation—by connecting multiple departments and workflows through Lark, JST ERP was able to break down silos and boost collaboration across the board. With improved efficiency and better internal alignment, the company is now primed for continued international growth.

Lark results

Since implementing Lark, JST ERP has seen significant improvements in its operations. The company now enjoys a more efficient end-to-end operational process, with the ability to access real-time reporting. This shift has saved countless hours that were once lost to constantly switching between different applications. By consolidating tools and data into one platform, JST ERP has made managing its workflows much simpler and more cohesive.

Key results include:

• Time Savings: The shift to a single platform has drastically reduced the time spent switching between apps, giving teams more time to focus on their core tasks.

• Seamless Collaboration: Cross-team collaboration has become smoother and more transparent, helping all departments stay aligned and work more effectively together.

• Communication Efficiency: Lark's all-in-one platform has fostered more streamlined communication across the company,

"Before we used Dingtalk, Google Workspace, and many other office tools, it (Lark) helped us increase communication efficiency by at least triple." Zengyu Li, Regional Product & Marketing Director

These operational improvements have enabled JST ERP to manage its growth more effectively, positioning the company for sustained success on the international stage.