Success in sales isn’t just about talent—it’s about using the right tools. Every minute wasted on admin tasks or disorganized processes is time your team could spend closing deals. That’s where sales management software makes all the difference.
With so many options available, finding the right fit can be overwhelming. To help, we’ve curated a list of the 10 best sales management software for 2025, tailored to boost productivity, streamline workflows, and drive results. Let’s explore the top solutions for your sales team.
What is sales management software and why is it important?
Sales management software refers to platforms designed to help businesses manage their sales processes, from generating leads to closing deals. Similar to CRM software, these tools often include features like pipeline tracking, automation, collaboration tools, and analytics.
The sales world has become increasingly digital, with businesses needing to manage complex pipelines, analyze data, and collaborate effectively—all while keeping customer relationships at the forefront. By adopting the right sales management tools, businesses can streamline operations, close deals faster, and stay ahead of their competition.
Benefits of using sales management software
Enhanced productivity: Automates repetitive tasks, allowing sales reps to focus on selling.
Stronger customer relationships: Centralizes customer data for a more personalized approach.
Data-driven insights: Provides analytics for better decision-making and goal setting.
Improved collaboration: Breaks down silos through shared dashboards and communication tools.
By leveraging the features of a sales management tool, businesses can increase efficiency and profitability.
What to look for in sales management software
When selecting sales management software, it’s important to consider features that align with your team’s needs. Here are the key elements to evaluate:
Lead and pipeline management: Check the sales mgmt software includes features such as lead tracking so you can see how your leads move through the sales pipeline. In addition, this helps ensure no opportunities slip through the cracks.
Sales analytics and reporting: Gain actionable insights into sales performance, revenue forecasts, and team productivity to make data-driven decisions.
Automation features: Increase efficiency by automating repetitive tasks like email follow-ups, reminders, and data entry.
Team collaboration tools: Enable better communication and teamwork with shared dashboards, messaging, and task management.
Integration capabilities: Ensure the software integrates seamlessly with your existing tools, such as CRM software, email platforms, and marketing automation tools.
Scalability: Choose a tool that grows with your business—whether you’re a small business today or planning to expand into new markets.
Ease of use: The sales mgmt software should be easy to set up and get started with. Check whether the software comes with guidelines or free templates that you can use to kickstart your sales workflow on a new platform.
To help you get started, Lark’s template library contains hundreds of sales-related templates that are free to use. Try out this Sales Management System template, ideal for streamlining your sales process.
The best sales management software at a glance
The 10 best sales management software in 2025
Here’s a detailed look at the best sales management tools available in 2025, tailored to meet the needs of diverse sales teams:
1. Lark - Best for teams of all sizes needing collaboration and sales management
Lark is an all-in-one collaboration and management platform that seamlessly combines tools like instant messaging, calendaring, cloud documents, and video conferencing. It’s designed to enhance collaboration and communication across sales teams, enabling improved efficiency and streamlined sales management.
It supports use across multiple devices—including computers, mobile phones, and tablets—making it an ideal solution for both in-office and frontline salespeople who need to collaborate anytime, anywhere.
Key features:
Lark offers innovative solutions for sales management software through its data management feature, Lark Base, which provides flexible tools for building lightweight, customizable business systems.
Zero-code business system creation:
Allows sales teams to build flexible systems using forms, advanced permissions, and automation.
Helps create lightweight CRM systems, order reporting structures, and sales tracking tools.
Solves traditional sales management and CRM software pain points like high costs, slow upgrades, and limited flexibility, making it easier to adapt to business changes.
Mobile-friendly reporting:
Simplifies the process of submitting sales reports on mobile devices.
Enables frontline salespeople to update and track sales information in real time, eliminating the need to compile reports at the end of the day.
Advanced permission control:
Offers granular permissions management to prevent issues like data overwrites, errors, and unauthorized access.
Ensures data security and segmentation, so team members only see the information relevant to them.
Automation and real-time updates:
Automates repetitive tasks like reminders, order reporting, and data summaries.
Pushes real-time updates on sales performance, making it easier for managers to track performance and make timely decisions.
Best for: Sales teams of all sizes that need a versatile, mobile-friendly, and highly collaborative platform for managing sales pipelines and team communication.
Pricing: Free plan available. Paid plans start at $12/user/month.
2. HubSpot CRM - Best for integration with HubSpot tools
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HubSpot CRM remains a favorite among small businesses for its robust free plan and easy-to-use interface. Primarily used for its CRM software, you can also use HubSpot as a sales management tool. It offers the perfect balance between affordability and functionality, making it a top choice for beginners.
Key features:
Contact and lead management with a unified customer view.
Email tracking and templates for personalized communications.
Sales automation to streamline repetitive tasks.
Real-time analytics dashboard for tracking deals and performance.
Best for: Small to medium-sized businesses seeking affordable sales management tools.
Pricing: Free plan available. Paid plans start at $15/user/month.
3. Salesforce - Best for contract management and trusted sales tools
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When it comes to sales software, Salesforce is one of the most reputable tools on the market. It provides businesses not only a way to manage their customers but also their sales processes. Its AI-powered tools make it a leader in sales automation and predictive analytics. In addition, its contract management software makes it ideal if you need to create, negotiate, and approve sales contracts.
Key features:
Advanced forecasting and analytics powered by AI.
Highly customizable workflows to suit complex sales processes.
Integration with thousands of third-party tools.
Comprehensive reporting for large sales teams.
Salesforce contract management software is advanced and ideal for teams dealing with contracts.
Best for: Large enterprises with complex sales needing trusted sales software features.
Pricing: No free plan. Paid plans start at $25/user/month.
4. Zoho CRM - Best for customization and flexibility
Image source: ZOHO CRM
Zoho CRM is a cost-effective sales management tool offering a wide range of features, from lead scoring to pipeline tracking. Its flexibility makes it ideal for businesses in various industries.
Key features:
AI-powered sales assistant for smarter decision-making.
Customizable dashboards for real-time tracking of KPIs.
Integration with Zoho’s suite of productivity tools.
Affordable pricing for growing businesses.
Best for: Small to medium-sized businesses needing customization.
Pricing: Free plan available. Paid plans start at $14/user/month.
5. Monday.com - Best sales software for visualizing processes
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No sales software list would be complete without Monday. Monday.com combines project management and sales pipeline tracking in a visually intuitive platform. Its drag-and-drop interface makes it easy to use, even for non-technical teams.
Key features:
Customizable workflows and automated reminders.
Integration with tools like Slack, Gmail, and Google Workspace.
Visual pipeline tracking for better deal management.
Collaborative dashboards for team updates.
Best for: Teams that prefer a visually intuitive sales tool.
Pricing: Free plan available. Paid plans start at $8/user/month.
6. Pipedrive - Best for pipeline management and automation
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Pipedrive is a sales software platform designed to simplify pipeline management. Its automation tools make it a favorite for teams looking to save time.
Key features:
Visual pipelines with drag-and-drop functionality.
Automation for follow-ups and repetitive tasks.
Sales forecasting and performance tracking.
Integration with email platforms and CRMs.
Best for: Sales teams focused on pipeline and process automation.
Pricing: No free plan. Paid plans start at $14/user/month.
7. Freshworks CRM - Best for CRM AI-powered sales tools
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Freshworks CRM combines ease of use with powerful AI sales tools. It’s designed to help teams close deals faster by providing actionable insights. Designed as a CRM software tool, it can also act as your sales management platform, helping to keep track of your sales workflows.
Key features:
AI-driven lead scoring to prioritize high-value opportunities.
Email tracking and personalized templates.
Customizable sales workflows.
Intuitive interface for a minimal learning curve.
Best for: Teams looking for AI-enhanced tools.
Pricing: Free plan available. Paid plans start at $9/user/month.
8. Nutshell - Best for simple and straightforward sales management
Image source: softwareadvice.com
Nutshell is a simple yet effective sales management tool tailored for small businesses. With its streamlined interface and core features, it’s an ideal choice for teams with straightforward sales processes.
Key features:
Contact and pipeline management.
Integration with email marketing tools like Mailchimp.
Detailed reporting and performance tracking.
Straightforward setup and usability.
Best for: Small teams needing a no-frills solution.
Pricing: No free plan. Paid plans start at $13/user/month.
9. Spotio - Best for field sales teams and frontline workers
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Spotio caters to field sales teams with unique location-based features, making it a must-have for businesses reliant on door-to-door or territory-based sales.
Key features:
GPS tracking for field reps.
Territory management tools.
Real-time activity reporting.
Integration with CRMs for seamless data flow.
Best for: Field sales teams needing sales management tools.
Pricing: No free plan. Custom pricing is available based on team size.
10. Flowlu - Best for reporting and financial management tools
Image source: Flowlu
Flowlu stands out as a budget-friendly option that combines sales management software with project management tools, perfect for startups and small teams.
Key features:
Sales and project tracking in one platform.
Financial management tools for budgeting and invoicing.
Integration with third-party apps like Zapier.
Comprehensive reporting for better decision-making.
Best for: Startups and small teams.
Pricing: Free plan available. Paid plans start at $49 for 8 users per month.
Choose the best sales management software
Sales teams in 2025 face unparalleled challenges, but with the right sales management software, they can thrive. While all the tools on this list offer great features, Lark stands out for its unique ability to integrate sales pipeline management with team collaboration. Its all-in-one platform eliminates the need for multiple tools, saving time and improving efficiency.
Lark’s Base platform combines the flexibility of sales management software with powerful collaboration tools, offering an unparalleled level of customization and accessibility. Unlike traditional sales mgmt tools, which can be rigid and expensive, Lark’s no-code approach allows both small businesses and large enterprises to quickly adapt to changing needs without incurring high costs or delays.
Sales management software FAQs
1. What is the difference between CRM software and sales management software?
While CRM software focuses on managing customer relationships across various departments like marketing, support, and sales, sales management software is designed specifically to optimize the sales process. It includes tools for pipeline management, performance tracking, and sales automation, catering to the unique needs of sales teams.
2. What sales management tools are free to use?
Several sales management tools provide free plans with basic features, suitable for startups or small teams. Lark, for instance, offers a free forever plan that includes powerful customization options, allowing businesses to create their own sales workflows without additional cost. This makes Lark the ideal sales management software for small businesses or those wanting to try before they buy.
3. What are the differences between various types of sales management software?
Different types of sales management software cater to specific needs:
Sales performance management software focuses on tracking and improving individual and team performance.
Sales contact management software helps centralize and manage customer details for better follow-ups and relationship building.
Project management software integrates task tracking and pipeline management, ideal for teams handling complex sales cycles.
Contract management software streamlines the creation, negotiation, and approval of contracts.
With Lark’s range of features, you can create a sales management system for any scenario, ensuring maximum efficiency and adaptability.
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