In today’s competitive landscape, managing campaigns well is essential. Marketers handle many channels, face inefficiencies, and deal with scattered data. This makes campaign execution challenging. That’s where campaign management software comes in. It centralizes, automates, and optimizes marketing efforts.
Whether you’re a marketer, campaign manager, agency, small business, or marketing manager, choosing the right campaign management software can make a world of difference. In this guide, you’ll find the top 12 campaign management tools for 2025. You’ll also learn how to choose the best one for your needs.
What is campaign management software?
Campaign management software helps businesses plan, run, and analyze marketing campaigns. The software works across channels like email, social media, and paid ads. These tools simplify marketing tasks, boost teamwork, and enhance campaign outcomes.
Why campaign management software matters
With the campaign management software market growing from $5.11 billion in 2024 to $14.29 billion by 2033, more businesses are using these tools to simplify marketing, make smarter decisions, and engage customers better. Here are the key benefits:
Centralized Campaign Management: Keep all campaign data in one place, eliminating the need for multiple tools and spreadsheets. This ensures quick access to relevant information and keeps teams aligned.
Automation: Save time by automating repetitive tasks like email scheduling and data entry. This allows teams to focus on strategy and creativity while reducing errors. In addition, lead quantity rises by 80% for those using automation.
Data-Driven Insights: Real-time analytics track campaign performance, helping marketers identify trends, measure success, and refine strategies for better results.
Cost Efficiency: Consolidating tools and automating workflows reduces overhead costs. Teams can work faster and more effectively, saving time and resources.
Streamlined Workflows: Automating approvals, reporting, and scheduling eliminates manual tasks, ensuring smoother campaign execution.
Improved Collaboration: Instant data sharing keeps teams aligned, improves communication, and simplifies feedback and approvals.
Enhanced Personalization: Segment audiences based on behavior, preferences, and demographics to deliver targeted, high-converting messages.
Higher ROI: Automation and data-driven decisions optimize marketing efforts. This ensures the right message reaches the right audience, maximizing return on investment.
Better Compliance & Security: Ensure adherence to data privacy laws like GDPR and CCPA, with secure data storage and brand guideline enforcement.
Key features of campaign management software
Multi-Channel Management: Run and monitor campaigns across social media, email, and paid ads.
Workflow Automation: Automate approvals, scheduling, and reporting for smoother execution.
Real-Time Analytics: Get instant insights into campaign performance.
Seamless Integrations: Connect with CRM, analytics, and email marketing tools.
Audience Segmentation: Personalize campaigns with targeted messaging for higher engagement.
Choosing the right campaign management tools helps businesses work smarter. It helps optimize marketing strategies and drive growth. If you want efficiency, automation, and actionable insights, now is the time to explore the best options.
Best campaign management software at a glance
Top 12 campaign management software tools for 2025
1. HubSpot Marketing Hub - Best for marketing automation
Source: makewebbetter.com
Why It Stands Out: A powerful yet easy-to-use marketing automation platform.
Key Features:
Robust email and social media campaign management.
CRM integration for seamless marketing and sales alignment.
Advanced reporting and analytics for campaign insights.
Ideal For: Small to medium-sized businesses.
Pricing: No Marketing Hub free plan. Paid plans start at $15/month.
2. Salesforce Marketing Cloud - Best for large enterprises and AI
Source: twistellar.com
Why It Stands Out: An enterprise-level solution with AI-driven insights.
Key Features:
AI-powered personalization and customer journey automation.
Advanced analytics for tracking engagement and campaign performance.
Multi-channel capabilities, including email, social, and paid ads.
Ideal For: Large enterprises managing complex, multi-channel campaigns.
Pricing: No free plan. Paid plans start at $25/month/user.
3. Lark - Best for all-in-one collaboration and campaign tracking
Why It stands out: It combines collaboration, workflow automation, and campaign tracking all in one super app.
Key Features:
Lark Base lets you create custom databases to track campaigns, budgets, and progress in one place, ensuring easy access to important data.
With chat, email, and video calls all in one platform, Lark makes communication seamless, helping teams stay aligned and make quick decisions.
Lark Docs allows you to create and collaborate on campaign documents, slides, and spreadsheets in real time, keeping everything up to date.
Automating tasks, approvals, and scheduling through Lark reduces manual work and ensures campaigns stay on track without delays.
Track tasks and milestones easily with Lark’s tools, providing full visibility into campaign progress and helping ensure goals are met on time.
Lark offers free templates that can be customized to jump-start campaign planning and execution, saving time on setup.
Ideal For: Marketing teams looking for an all-in-one campaign management and collaboration tool.
Pricing: Free plan available. Paid plans start at $12/month/user.
4. ActiveCampaign - Best for email marketing automation
Source: betterbuys.com
Why It Stands Out: A leader in email marketing automation.
Key Features:
Advanced customer segmentation for personalized messaging.
SMS marketing and chatbot integrations.
Affordable marketing automation tools.
Ideal For: Small businesses focused on email marketing.
Pricing: No free plan. Starts at $15/month/user.
5. Adobe Campaign - Best for customer segmentation and targeting
Source: experienceleague.adobe.com
Why It Stands Out: Best for businesses prioritizing customer segmentation and targeting.
Key Features:
AI-driven personalization for highly targeted campaigns.
Seamless integration with Adobe Analytics.
Omnichannel automation for email, social, and web campaigns.
Ideal For: Medium to large businesses looking for robust customer segmentation tools.
Pricing: No free plan. Custom pricing based on consultation.
6. Zoho Campaigns - Best low-cost campaign management software
Source: softwareadvice.com
Why It Stands Out: A budget-friendly option for startups and small businesses.
Key Features:
Drag-and-drop editor for easy campaign creation.
Basic automation and reporting features.
Seamless integration with Zoho’s ecosystem.
Ideal For: Small businesses and startups.
Pricing: Free plan available. Paid plans start at $3/month.
7. Marketo Engage (by Adobe) - Best for B2B marketing
Source: experienceleague.adobe.com
Why It Stands Out: Advanced automation and lead nurturing for B2B marketing.
Key Features:
Scalable automation for enterprise campaigns.
Multi-touch attribution and lead scoring.
AI-driven content personalization.
Ideal For: Enterprise-level B2B marketers.
Pricing: No free plan. Custom pricing based on consultation.
8. Creatio - Best CRM and campaign management combo
Source: g2.com
Why It Stands Out: It combines CRM and campaign management into one flexible platform.
Key Features:
Drag-and-drop automation builder.
AI-powered sales and marketing alignment.
Highly customizable workflows.
Ideal For: Marketers needing flexibility in workflows.
Pricing: No free plan. Custom pricing is available.
9. Hootsuite - Best social media campaign management tool
Source: hootsuite.com
Why It Stands Out: A powerful social media management platform. It streamlines campaign scheduling, engagement, and analytics across multiple channels.
Key Features:
- Bulk scheduling and automated posting for social media campaigns.
- AI-powered content creation and hashtag suggestions.
- Centralized inbox for managing messages and comments in one place.
Ideal For: Businesses and marketers want to manage social media campaigns better. They track engagement and optimize their content strategy.
Pricing: No free plan. Paid plans start at $99/month.
10. Vtiger - Best value CRM for campaign management
Source: g2.com
Why It Stands Out: This affordable CRM is packed with features for campaign management.
Key Features:
Robust campaign management across email, SMS, and social media.
Strong email marketing tools, including automation and A/B testing.
Centralized lead and contact database for seamless tracking.
Ideal For: Small to mid-sized businesses needing an affordable all-in-one CRM with campaign management features.
Pricing: No free plan. Paid plans start at $12/user/month.
11. Mailchimp - Best for small business email marketing
Source: apps.shopify.com
Why It Stands Out: An affordable email marketing platform. It features user-friendly design tools, automation, and AI suggestions to improve campaigns.
Key Features:
Drag-and-drop email builder with customizable templates.
Automated email workflows and audience segmentation.
AI-powered campaign optimization and content recommendations.
Ideal For: Small businesses and startups looking for affordable, user-friendly email marketing solutions.
Pricing: Free plan available. Paid plans start at $13/month.
12. Mautic - Best open source campaign management software
Source: autoize.com
Why It Stands Out: An open source platform that lets businesses tailor their campaigns. It also connects different marketing channels together.
Key Features:
Manage campaigns across email, social media, landing pages, and more.
Capture, manage, and nurture leads through personalized content.
Create targeted audience segments based on behavior, demographics, and preferences.
Ideal For: Organizations seeking a strong, open-source marketing automation tool. It offers great customization and community support.
Pricing: No free plan. Custom pricing is available.
How to choose the right campaign management software
Choosing the right campaign tool can be challenging. Your choice should depend on your business size, marketing needs, and integration requirements. Consider these factors:
Budget – Decide if a free tool works for you or if premium features are worth the cost.
Team Size – Small businesses may need basic automation, while larger teams need powerful multi-channel tools.
Marketing Needs – Consider what features you need. For example, do you need email marketing, social media automation, AI, or other features?
Integrations – Ensure the software connects easily with your CRM, analytics, and project management tools. This helps create a smooth workflow.
Ease of Use – A simple interface with a quick learning curve helps boost adoption and efficiency.
Scalability – Choose software that can grow with your business. It should include features for different marketing needs.
FAQs about campaign management software
What types of campaigns can campaign management software be used for?
Campaign management software can be used for a variety of campaigns, including:
Marketing Campaigns: Email marketing, social media advertising, content marketing, and pay-per-click (PPC) campaigns.
Sales Campaigns: Lead generation, product promotions, upselling, and cross-selling initiatives.
Political Campaigns: Voter outreach, fundraising, event planning, and volunteer coordination. In most cases, those involved in such campaigns opt for political campaign management software.
Fundraising Campaigns: Nonprofit donation drives, crowdfunding efforts, and awareness campaigns. This may include Kickstarter or Indiegogo campaigns.
Event Campaigns: Webinars, product launches, and live events.
Customer Retention Campaigns: Loyalty programs, personalized offers, and feedback collection.
What is the best campaign management software that is free to use?
Some of the best free campaign management software tools include:
Lark: The free plan offers over 11 products. This includes tools for marketing and managing campaigns. Based on its all-in-one offer, Lark is one of the best campaign management software for small businesses.
Zoho Campaigns: The free plan includes email marketing tools for up to 2,000 contacts.
Mailchimp: Perfect for small-scale email marketing campaigns with up to 500 contacts.
HubSpot: Marketing Hub is only available with a paid plan, but HubSpot offers free basic email and SMS tools.
What’s the difference between CRM and campaign management software?
CRM (Customer Relationship Management) software helps businesses handle customer information and interactions. It aims to boost customer engagement, track sales leads, and organize communications.
Campaign management software plans, executes, and analyzes marketing campaigns. Unlike CRM, which is broad and customer-focused, this software is specific to campaigns and goals.
Many modern tools combine both functionalities, allowing businesses to manage customer data (CRM) and run targeted campaigns from a single platform.
What is a CRM campaign?
A CRM campaign is a marketing effort that uses customer data from a CRM system. These campaigns aim to engage customers, boost sales, and strengthen relationships. They do this by using personalized, data-driven strategies.
Integrating CRM data with campaign management helps businesses create effective, targeted campaigns. For this reason, we recommend using software like Lark. It allows you to combine customer data and campaigns in one platform.
Choose the right campaign management software in 2025
Campaign management software is crucial today. AI, automation, and data-driven strategies are changing how marketers plan and run campaigns. These tools make workflows smoother, increase personalization, and boost ROI.
While HubSpot and Salesforce lead the market, Lark shines for its flexibility and affordability. The all-in-one platform makes campaign tracking, teamwork, and automation easy, fitting teams of all sizes. Lark helps set goals, track progress, and improve communication, keeping campaigns organized and effective.
Lark's free plan includes task tracking, workflow automation, and dynamic databases for CRM and campaigns. It offers powerful features without breaking the bank.
Ready to get started? Book a free demo today and see why everyone’s talking about Lark.
Table of Contents
