1. Streamline. Easily organize and track your TV ad media buying plan in one centralized location, ensuring all team members are on the same page and working towards common objectives.

2. Optimize. Analyze the data provided in the template to make data-driven decisions on channel selection, target audience, and budget allocation, maximizing the ROI of your TV ad campaigns.

3. Scale. As your advertising efforts grow, this template can scale with you, providing a flexible framework for managing multiple TV ad media buying plans simultaneously.