1. Define Your Goals: Identify specific goals and understand your target audience demographics to tailor your media buying strategy effectively. 2. Budget Allocation: Determine your budget and allocate it wisely across different channels to maximize ROI. 3. Research and Analysis: Conduct thorough research on various media channels to make informed decisions. 4. Negotiation and Booking: Engage with media representatives to secure the best pricing and ad placements. 5. Campaign Execution: Develop creative ad content and monitor performance closely for real-time optimizations. 6. Performance Analysis: Track ROI and use insights to refine future strategies for improved marketing outcomes.