1. Gain insights. By inputting data on various marketing campaigns, you can analyze the performance of each campaign and identify trends, patterns, and areas for improvement. This data-driven approach can help you make informed decisions to optimize your marketing strategies and maximize ROI.

2. Track performance. With detailed metrics on impressions, engagements, conversions, revenue generated, and ROI, you can track the performance of each campaign and compare results across different channels and target audiences. This visibility allows you to identify top-performing campaigns and allocate resources effectively.

3. Improve decision-making. By analyzing the impact of marketing campaigns on customers, you can gain valuable insights into customer behavior, preferences, and responses to different marketing tactics. This information can inform future campaign strategies, messaging, and targeting to better engage and convert customers.