1. Streamline. Simplify the process of organizing media contacts, distributing media kits, and following up with recipients. With Lark's collaborative features, you can ensure that everyone involved in the media outreach process is on the same page and working towards the same goal.

2. Track. Keep track of who has received your media kits, who has opened them, and who has requested additional information. This data can help you tailor your follow-up communications and improve the effectiveness of your media outreach efforts.

3. Engage. Engage with your media contacts in a more personalized and efficient way. By using this template, you can create customized distribution lists, schedule follow-up emails, and track responses to ensure that your press materials are being well-received and acted upon.