1. Set clear objectives: Define specific goals and Target Audience for your Digital media buy

2. Understand platforms and Audience: research and Align your media buy with Target Audience data

3. Budget allocation and planning: set Realistic budgets and Plan campaigns for optimal exposure

4. Creative assets and Ad Formats: develop engaging Creative assets tailored to different Ad Formats

- data analysis and optimization: measure performance and continuously optimize campaigns

- Partner with the right Agency or network: consider partnering with experts for better results

- Negotiate and Secure Ad Placements: Secure Placements based on Audience behavior and consumption habits

- Compliance and legal considerations: Ensure Compliance with regulatory requirements and data protection laws

- Monitor, measure, and report: Implement Monitoring and reporting systems for campaign evaluation

- continuous learning and Adaptation: Stay updated with industry trends and Adapt strategies based on Consumer behavior